iGolfEvents puts the power of total golf event planning in your hands. Simply and online.
iGolfEvents puts the power of total golf event planning in your hands. Simply and online.
There are 7 keyways to recruit golfers according to Golf Event Magazine (Aug/Sept. 2006).
- Friends asking friends
- Businesses asking their vendors
- Direct mail to a qualified list
- Advertise to target markets
- Editorial coverage in targeted publications
- Media coverage, TV and Radio
- Returning golfers
In addition you might consider asking people that are, neighbors, youth sports friends, church friends, and anybody else you may run across. If you have a good cause and a great location to play golf people will find a way to make the time. According to Black Gold Golf Club in Yorba Linda California, there are 8 reasons golfers participate in golf tournament.
- 1. Friends ask them
- 2. Clients invite them
- 3. Business Contacts are involved
- 4. Unique tournament appeals to their desire for something special
(chance to meet a celebrity or win a great prize)- 5. Value
- 6. Sense of urgency, do not want to miss out on an event
- 7. Charitable cause is one they believe in (tax write-off)
- 8. Recognition (competitive golfers)
Many of these same ideas will translate into sponsors as well as golfers. Often times someone will play in an event sponsor a hole, or a contest such as the Hole-in-one. The more sponsors you can draw into your event the more successful and profitable you can be. Some of the same reasons someone may play in your event are why someone or some business may choose to be a sponsor. These include exposure for their company, a tax write-off, being associated with a charity they care about or a relationship with a committee person in your event. (Keep these things in mind when you select your committee members) Budgets for companies to sponsor event are normally planned well in advance and often towards the end of the year. The earlier you can get the companies aware of your event the better you will be in securing their participation.
